Shoosmiths launches Access Legal consumer brand
National firm Shoosmiths launched a new brand for its consumer legal services today in a bid to put its stamp on the ‘fragmented’ post-Clementi landscape.
Access Legal will deliver legal services to the firm’s consumer clients in the areas of conveyancing, employment law, legal disputes, medical negligence, motoring, personal injury and wills.
The new brand remains part of the Shoosmiths partnership and is not a separate legal entity.
The firm has launched a new website for its consumer business, which accounts for 20% of its turnover – www.access-legal.co.uk. It will also run a helpline which its consumer clients will be able to call seven days a week, up to 8pm.
The new logo for the brand and the website were created in-house by Shoosmiths.
Partner and head of consumer services Judith Dorkins (pictured) said: ‘Consumers lack easy and reassuring access to legal advice and services. The consumer legal market is fragmented and without a leading legal brand, leaving it open to new entrants as a result of the Legal Services Act.’
‘We recognised an opportunity in that we were ideally placed to put our stake in the ground as a professional law firm that wants to attain a share of this new market.’
Marketing to consumers and commercial clients requires different approaches, she said. ‘One brand trying to tell two stories is difficult. This enables greater clarity for our clients.’
Dorkins said that as lawyers had become more specialised over recent years, clients no longer saw them as being there to help with all their legal problems throughout their lives.
‘Ultimately we want to provide consumers with the solutions to their complete lifetime legal needs,’ she said.
Comments
Shoosmiths Access Legal Should Be Copied
Had a quick look at this website from Shoosmiths.
And I'd recommend anyone copy what they are doing.
The layout is pretty good, it's info-marketing i..e lots of
free help demonstrating expertise, it's easy to navigate, lots
of chances to get in touch, trackable phone numbers by the looks
of it, and call back option.
Of course, there should be testimonials, the guides should
also be in video format, the current video is not good because
it does not engage the viewer and the pictures of staff
need putting in...but these things will no doubt come.
There's nothing stopping anyone looking at this site, swiping
and deploying the best bits and getting new customers online.
Interesting they did this in house. Because it looks as though
they have really thought the whole thing through. Good job.
Copy something Shoosmiths do......?
Which alternate reality am I in!?
Shoosmiths launches Access Legal consumer brand
Ummm...fundamentally it's no different to any other Web 1.0 flat form brochure site that all law firms deploy. Wonder how many hours and £'s were wasted coming up with something that is the same as everyone else.