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@Anonymous 2 September 2013 10:01 am

I love your phrase 'people who ride high on the warm, flatulent winds of marketing guff'.
You write so well you must be in advertising... :)

But, on a more serious point, this anti-CLS sentiment is simply the status quo trying to talk down the competition. Of course the loss is due to investment in many new people/ad campaign etc. You know that and so does the market. If they are still making a loss in 3 years then we can point a finger, but to do so now looks like you don't really understand business.