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Innovation is not ripping up the rule book and doing something differently. It is in many ways the natural result if a Kaizen approach to business management ie always looking to improve.
This involves understand the goal, recognising when the goal has been achieved or has to be changed and setting a new one and reviewing how the goal can be achieved.
Having different goals at different levels ensures an innovative approach to management.
Screaming "we are innovative!" is not innovative.
Being innovative is contemplative, organic, measurable and necessary.
The bottom line is: has profit improved?
Too often innovation is another word for "let's increase turnover at whatever cost".
Too many law firms confuse increasing turnover with innovation.
Turnover is vanity.
Profit is sanity.