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My only comfort when reading the comments on articles such as these (and it's the same on articles about S&G or Irwin Mitchell etc) is the deep satisfaction I have when I remind myself that most of the people writing the comments won't be in business ten years hence.

What they amount to is: QS tried to turn our beloved profession into something resembling a business or a normal service to consumers with advertising and branding and everything else we hate and now we're going to (prematurely) rejoice that it hasn't (yet) succeeded in taking a significant market share. These Luddites will not survive but I'm pleased that they are taking whatever small pleasures they can on the road to their demise...

It also makes me smile when people who don't have the faintest clue what they are talking about come out with such gems as "everyone knows - market penetration first, then brand recognition" or "a top down, as opposed to a bottom up, brand plan was always folloy". It's like listening to David Brent give wisdom on marketing.
Or, my favourite, Andrew Twambley giving advertising creative advice when the IL4U ads are amongst the worst on TV.

QS may or may not succeed. I don't know and don't especially care but what I do know is the firms that showed the ambition and commercial minded approach to try them out are far more likely to succeed than the ones who sit and carp on the sidelines whilst doing little to evolve their businesses.