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Anonymous at 12:31:

"I remind myself that most of the people writing the comments won't be in business ten years hence. "

You're probably quite right, as we Luddites are making a very good living without using any crappy branding or advertising, so we'll all be retired by then, living in comfort and chuckling at the travails of QS (or more accurately by then their successors).

People like yourself - and anon at 01:28 - simply don't have a clue about what being a professional person really means. By way of enlightenment, it means that clients come to us because we are good at what we do, not because they saw some tacky TV ad or were pounced on in W H Smith.

And if Dominic Cooper, who posts some of the most readable and common sense comments, is a Luddite and I'm also a Luddite, perhaps we should be considering trademarking it as our brand - I suspect it would be rather more successful than QS.