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the general public have wised up over the last few years, thats what austerity brings, a wiser head on the family purse. Shoppers go to lidle to get better quality at a cheaper price that the big 4 supermarkets. Folk go to boot markets religously on sundays, markets are big again in high street, and poeple travel to eastern europe for their cheaper but better dental treatment ...

in short like delboy said' - supply and demand my son , supply and demand