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Law networks that provide genuine benefits for members are a great idea.

The irony is that firm firms the size of QS members, a hard spend of £2k a month on marketing ought to produce a lot of measurable growth (you can really do a lot for that, if you do it right).

But to blow a pile of cash to 'build a brand'?

Can anyone name a single instance in recorded time where a professional brand has been built that way?



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