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Here's my take: QS was and remains a very strong idea. Branding does work in professional services (H&R Block, Legal Zoom are two strong examples from across the pond), law firms are too small and can gain economies of scale in coming together (especially for marketing) and they need help with customer service which QS seemed to do well. However, where it went wrong it they needed more firms to reach critical mass. Sadly, the fatal flaw in their plan is there just aren't enough forward looking law firms in the market meaning they got stuck on 150 or whatever, lacked enough funds to gain public awareness and then the existing members didn't see the benefits quickly enough. Does this warrant the false confidence the above luddites think it gives them in not having to change - let's see where they are in 5 yrs....