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Joe public has a legal problem/need. They always assume that they need a Solicitor to resolve a legal problem. They go to ABS LTD as they are the cheapest and they assume that a Solicitor will deal with their transaction. The transaction goes wrong and then Joe public says "them bloody Solicitors screwed me over with my **** transaction" even though ABS are not necessarily Solicitors. Their poor service will reflects bad on the profession (as will the good).

In market terms...the "Solicitors Brand" built over hundreds of years could be impacted (whether bad or good) by non Solicitors as those non-solicitors are now able to do a certain amount of what was previously a regulated legal service.