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‘We are an accountancy firm culturally but not a firm of accountants. It suits us that people cannot figure us out or have not done so yet.’

In F Troop, the Heck Are We Tribe adopted their name when they couldn't work out where they were.

As long as no one can work out what they really do (which they seem to like) EY Law will eventually trade on their special USP and re-brand going forward for synergistic economies of scale and optimum performance indication and become "Heckarewe Law". And we'll all be a lot better informed.

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