Report comment

This survey shows that the Great British Public have considerably more intelligence than the folks at the Law Services Consumer Panel.

The public realise that years and years of doing a good job for clients with 'word of mouth' recommendations actually means something tangible; that sponsoring the local Fete or Charity Run contributes something back to the local community; that volunteering at the local women's refuge shows commitment; and that winning that 'unwinnable' case shows excellence.

The Gold Standard that any organisation aspires to - 'a Good Reputation' - joyously counts for more in the public's eye's that whether we can do a job for £10 cheaper than the other bloke.