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Most of the 'cold calls' are not cold calls: they are calls resulting from the sale of 'consented data'.

We need to prohibit the sale of data without the data subject's express consent (the GDPR goes some way towards this).

Note the above is not to say that I support the calls or the callers making them (far from it) but it is important that we use the correct language (just as the need to distinguish between debt and deficit and understand the distinction).

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