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Innovations go in cycles. In a few years when the euphoria of AI has subsided, someone will make a killing by selling a bespoke service where they will be hailed as market leaders because they do it "the old fashioned way", offering "personal, bespoke service" and ensuring that their clients do not get an automated service.

Offshoring was king before the backlash, now its nearshoring (or as we like to call it, doing it ourselves)

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