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Anna Denton-Jones is right and I have worked in the same way for 20 years. I did maintain my (unpaid) expert recommendations in the legal directories when I came out of the City (London) for a good while not least beacuse I gave 1700 talks, wrote books, had /have quite a high profile in my specialist area despite being one person.

However like Ann D-J I certainly do not pay for marketing or not much other than my annual website fee. In fact I get paid for marketing in the sense that I am paid for talks, articles, books etc. Long may that continue.

Whether I am good or not is not for me to say but I suspect so. I have not even had one complaint in 20 years. I hope to do another 20 more years like this.....

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