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"‘Our approach is different. We’re not a traditional law firm, and we’re not copying the approach of a traditional law firm. We focus on offering our clients integrated legal advice and technology-led solutions and methodologies, in combination with a range of alternative legal managed services.’"

That doesn't sound terribly different, Mr Birri. In fact, it sounds like exactly the same kind of tired, buzzword bingo that every firm comes out with. You only need to add that you are 'forward-thinking and progressive', and you will blend in seemlessly with all the rest.