City law firms boast some of the most mettlesome intellects on the planet – or some of the most expensive, anyway. So it’s about time they did something to pep up the mind-numbing boilerplate trotted out in press releases announcing new partner promotions.
No point in employing an expensive public relations team. Might just as well get artificial intelligence to do it.
Below are two 50(ish)-word quotes from a ‘senior partner’. One is genuine, one was written by AI. Can you spot the difference?
‘I am thrilled to welcome our new cohort of partners. Their dedication, expertise and commitment have been exemplary, and these appointments are a testament to their hard work. Together, we will continue to uphold the highest standards of excellence and innovation in our practice for the benefit of our clients.’
‘This cohort deliver market-leading legal expertise for our client base. They bring with them the insight, ambition and leadership that will help guide the firm and our teams into the future, shaping how we grow and continue to deliver for our clients. We look forward to working with our new partners during the next phase of their careers.’
No? Us neither.
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