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I'd suggest this shows that the underlying market for domestic/personal legal services has changed little. While the 'supply side' has been active in offering 'new service access points', the 'demand side' has not changed much.

The 'Game Changers' have shown it's possible to put large amounts of money into offerings (new or relaunch legal services brands) but unless the potential customers want it and/or understand it, they are unlikely to quickly change their purchasing habits. (remember the Sinclair C5, a great idea nobody bought)

This isn't a reprieve for the 'High Street' solicitors, but as usual their imminent demise has be exaggerated. As you'd expect me to say, marketing management provides guidance on how to tackle these issues.

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