Taking part in Will Aid, the UK’s most successful charity will-writing scheme, is an excellent way of promoting your firm by recommendation. Solicitors who sign up to the scheme find that our nationwide publicity drives new clients through their doors, many of whom subsequently go on to recommend the firm to friends and family.

Many firms report being appointed executors in a high percentage of the wills written under the scheme. Others report immediate returns from additional instructions for LPAs or from clients returning for other services.

Will Aid solicitors also recognise that Will Aid brings in younger, new clients who will potentially use the firm time and again as circumstances change.

Solicitors can find more information at the website.

Peter De Vena Franks, Will Aid campaign manager, London E8