There may be some distressed children in the Dorset and Hampshire areas soon as a group of personal injury lawyers subvert some of their favourite nursery rhymes in the name of advertising their services.

Newly launched Wessex Accident Link has produced this hard-hitting campaign, which also features 'Humpty Dumpty sat on a wall, Humpty Dumpty had a great fall...

because of a loose brick' - and 'Dr Foster went to Gloucester in a shower of rain.

He stepped in a puddle right up to his middle...

and broke his leg'.

We understand that both Dr Foster and Mr Dumpty are now embroiled in arguments over contributory negligence that have led to them facing very high after-the-event premiums.

(This article refers to images that appear in the printed edition, see [2004] Gazette, 22 January, 10).