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More marketing gimmickry here I'm afraid.

Fixed fees in litigation will be caveated up to the hilt such that noone will take up the fixed fee- or none of the QS firms will offer them when this is all actually 'launched'.

Reading their proposal they aren't actually 'abandoning' anything.

In the meantime yet more free advertising from the Gazette pushing QS brand and firms, and even at a time when it is actually clearly on the wane with firms leaving and the WHSmiths debacle fresh in the mind.

This does frustrate me. My practice is in commercial and property litigation and my firm (which I own) has literally offered fixed fees, where possible, for years.

Yet forgive me for not holding my breath for the gazettes call to star on the front page next week.

If QS are doing anything right it's shouting loudly, albeit about things which don't justify this sort of attention. They market in a savvy way but I'm sure they can't believe their luck that its the legal profession ourselves (via the Gazette) which swallow their advertising and marketing spin first. I remain unconvinced that the general public are buying into this.

Wake up and smell the coffee- if it sounds too good to be true...