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Surely the issue for Counsel will be attracting the client base? It's all very well and good setting your stall out but if nobody bites what's the point? I spend a great deal of time networking (usually in the evenings when Counsel will be reading yesterday's case reports) and the networking takes, sometimes, years to bear fruit. Attracting clients just through ads in newspapers or Google Adwords doesn't always work when every other Tom, Dick and Harry is advertising there as well.