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Say what you like but nothing generates interest like a Craig Holt article! More than almost any other story here - even some of the most major reforms etc in the market. Love him or hate him (or more accurately what he stands for in terms of change in the marketplace - I imagine few people commenting on here have even met him), he sure makes an impact. I suspect this will be a pretty successful venture - process focused legal services plus LegalZoom tech and resource sounds a good match. It'll be interesting to see how it pans out.