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Why would a publication, paid for by solicitors, announce a business model operated by unregulated will-writers? Does the Society of Will Writer and Probate Dabblers, in its bi-monthly newletter, put adverts for the latest high street solicitors' practice that has opened? Maybe stategically placed between "salesman of the month" and "record year for selling pointless trusts to elderly people to avoid care home fees"?

Didn't think so.

And why does the article say "regulated by ..."? Surely it means "not regulated by anybody at all, but they pay £50 a year to be a member of a society in as much as and for so long as it suits them".