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It is worth their while. Their marketing material will now be plastered with the word "solicitor". This is what Crispin Passmore wants. I asked him how consumers would understand the difference between dealing with a solicitor and dealing with an entity that has somewhere got a solicitor in it but he says the market will sort it out. In that market out highly qualified, trained STEPS members will now be competing on a level playing field with a bloke who used to work in a care home and may have done a couple of days training. Actually he isn't much cheaper, so someone somewhere is making money.