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It was all done via a cmc marketing company (promoted by a well known female champion for the consumers...) owned by the law firm group. They purchased hotkeys from media tactics in immense monthly volume and paid varying fees dependent upon the level of criteria - example if the client knew the tp info it was one price, if they didn't have it to hand it was a reduced price etc. This practice circumvents LASPO as no client info is transferred. Given the volume purchased each month (thousands as circa 1250 leads were generated a week via the model) - how else could this level of lead be generated cost effectively? Ppc would cost significantly more hence why voice broadcasting was used.

Got to ask how a law firm purchasing this volume of work didn't ask for specific privacy policies during the due diligence procedures which should be ongoing at this volume of work not just initial DD. Then again it doesn't look like DD is this law firms strong point....