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It would be interesting to see the business model. It looks as if the storage of all the wills was contracted to a separate company with common directors, so the continuing income will go through that unregulated entity, and possibly the rights to future marketing. Also, who was appointed to administer the probate, and how many other products were sold as party of the process, such as insurance etc.?As the SRA has no understanding of the commercial models I'm sure they won't ask, or will say that isn't their job. That is why publishing prices is so dangerous - if you have a business model which extracts the profit elsewhere the headline price of a will is largely irrelevant. The LSB are no better; when they published their price research they didn't consider "storage costs" or what was charged for "captured" probate work, for which 7 of the 10 providers charging more than 1.5% of value were Will Writers. They reported that "“Firms who do display prices on their website are generally cheaper than those who do not” but failed to mention (understand?) that these results were only statistically significant for 3 out of 15 categories. They also said that “There were no significant differences between the prices of Alternative Business Structures and other firms” when for Combined Wills their own results showed that Will Writer were more expensive and that result was statistically significant.