Forget all those promotional pens and desktop toys, and never mind primetime TV: why not promote your firm’s name through a properly convivial medium?

Somerset firm Amicus Law has done that by commissioning its own real ale – Amicus Ale – through the efforts of its own microbrewer, employment specialist Ian Pearson (left), pictured with family and civil colleague Tom Haste. The firm reckons it is the first to commission a beer: can this be true? What other law firm-branded products should Obiter know about?