What goes around, comes around, and now it’s time to eschew online marketing and go back to using dead trees. Or at any rate that’s what those techie chaps at mylawyer.co.uk have just done. They inserted a printed flyer inside the Sunday Times and awaited a response.

Grahame Cohen, MyLawyer’s founder and innovation director, told the Gazette that in order better to understand how consumers use legal services it decided ‘to test the market with more traditional media than online’.

Whatever next? Men walking around with sandwich boards extolling the merits of online legal services, perhaps?