The online comments made by readers to your recent news item ‘Claims manager seeks panel expansion’ demonstrate the two-tier approach to handling claims operating in the personal injury market.

As a marketing collective, we operate very differently to traditional claims management companies and work with a collective of solicitors to invest their marketing funds in national, above-the-line and online marketing strategies, driving and subsequently vetting leads. We do not cold-call, text or employ marketing activity that would overtly damage our own brand or that of our clients.

The comment that our existing panel firms are unhappy about new firms coming on to the panel could not be further from the truth; the greater the number of firms on the panel the greater is our marketing buying power. This in turn generates more work for the whole panel.

Additionally, our panel firms receive a transparent monthly report showing where their marketing investment has been spent.

Chris Rodgers, head of business development, First4lawyers Ltd, Huddersfield