Gregg King is an independent SEO consultant working exclusively with UK law firms and solicitors.
He has worked in search since 2001 and spent sixteen years in-house as director of digital marketing at two UK law firms, before going independent in 2020. Legal is the only sector he works in.
Most firms do not need more website traffic. They need the right enquiries: people actively searching for a conveyancing solicitor, a family lawyer, a personal injury claim, employment advice, wills and probate, or commercial support, and ready to instruct. His work is built entirely around turning that search demand into calls, forms and new matters.
Gregg works with firms of all sizes, from high-street practices to larger regional and multi-office firms. His SEO for solicitors service covers local SEO so your firm ranks when people search in your town or city, technical and on-page work so your site is fast and easy for Google to understand, content that answers the questions clients ask before they instruct, and Google Business Profile optimisation.
He also does a growing amount of work on AI search visibility. More prospective clients now begin their search inside ChatGPT, Google’s AI Overviews, Gemini, Claude, Copilot and Perplexity, and being recommended there is fast becoming as important as ranking on page one. Gregg helps firms show up in both places, and offers a free SRA-compliant AI visibility audit, delivered within 72 hours and built specifically for regulated practices.
Everything he recommends respects the SRA rules that govern how solicitors can market themselves, including rule 8.8 on publicity being accurate and not misleading. No misleading claims, and no tactics that put your practice or your regulatory standing at risk.
When you work with Gregg, you work with Gregg directly, not a team of juniors on your budget. No jargon, no vanity metrics, and no long tie-in contracts. Just clear advice, honest reporting, and work you can measure against the outcomes that matter: enquiries, consultations and instructions.
If you are a partner, practice manager or marketing lead weighing up whether SEO is worth it for your firm, book a consultation for a straight, no-pressure answer.
Tel: 01925 214 707
Website: greggking.co.uk
Email: gregg@greggking.co.uk
