A load of bullSadly for legal giant Linklaters & Alliance, bankers Merrill Lynch got in first with the bovine advertising theme, but the firm has nonetheless chosen to publicise its merger with German giant Oppenhoff & Rdler last month with a bold brochure depicting a very large bull.

Bulls do not necessarily send out all the best messages, especially when it comes to reckless charging - but this one is a photograph of the statues of a bull and bear outside the Deutsche Bourse building in Frankfurt - so that's all right then.