I started reading the article in this week’s Gazette entitled ‘Release an app’, but abandoned it when I hit the following sentence: ‘Further critical success factors include: determining and engaging key internal and external stakeholders to deliver a user-focused product, and developing appropriate analytics and key performance indicators to measure the ongoing success and ROI.’

After lengthy cogitation I translated this as: ‘It was important to ask the people who used it if it actually worked OK, and to discover if it paid for itself.’

I decided that on balance I could probably manage perfectly well without an app.

Michael Loveridge, Clitheroe