Everyday people

What do you do when you have a brand to build, especially one as featureless (so far) as Landwell, Big Five accountants PricewaterhouseCoopers' legal network? Obviously, you take five of its lawyers from around Europe, sign up a leading photographer and, hey presto, the firm attains personality.

That, apparently, is the aim of these portraits, snapped by Igor Emmerich, which are designed to 'bring out the fun-loving element' of the lawyers, according to a spokeswoman.

Which doesn't say much for glum-looking Mark Poczman (far left), the sedentary London-based lawyer.

Also pictured are Els 'wacky hat, wacky lawyer' de Wind (left) from Amsterdam, Karolina 'hot leather' Moraczewska (above left) from Poland, Lucy 'mediation is for wusses' Aliband (above centre) from London and Michael 'finger-lickin' good advice' Zahrt (above right) from Frankfurt.