Firm goes Atomic in AIM flotation

There is nothing Obiter finds more amusing than firms which send gratuitous photographs in the hope of gaining easy publicity.

To reinforce the point, we are forced to print this entirely unnecessary photograph of top girl group Atomic Kitten, which was sent to us by Manchester firm Kuit Steinart Levy to flag up its work on the Alternative Investment Market flotation ofe-retailer asSeenonScreen Holdings.

Thecompany specialises in products used or worn by celebrities in films or on television; current bestsellers include Atomic Kitten's pleat sleeve top, hence this craven effort to gain media coverage.

Keep them coming.