Man's best friend:

The warning never to act with animals and children clearly does not extend to the Internet legal marketing world.

On the advice of owner Martin Davies' seven-year-old son, on-line accident and clinical negligence advice and referral site Can I Claim? has adopted a guide dog, a seven-month-old Golden Retriever/Labrador cross called Webster, with the aim of giving the world 'a positive message about what we do, given all the recent adverse press that personal injury claims have had'.

Good on them, we suppose, but Mr Davies, a solicitor, has perhaps taken his toe-curling stunt too far by arranging a photo opportunity with his son and the dog.

More interesting is the named location - Lickey End.

Is this a real place or an anatomical pastime for self-loving Webster?