On Archer's case

Cheekiest publicity attempt of the week comes from legal IT company DPS Software, which produces a criminal case management system and has sent out this charming postcard 7purporting to come from none other than Lord Jeffrey Archer.

'The majority of my fellow inmates have been extremely amiable to me,' the good Lord says from the warmth of his cell, 'and have even suggested that I speak with you regarding the profitability of your firm.

The consensus appears that had you spent more time on the details of my case and not on the paperwork, you and I may not have needed to spend so much time together.' Whether a man in jail for perjury and known for his fiction writing is the wisest choice, only DPS can say, but the stunt is literally tasteless next to that of ActiveLawyer, which has launched the latest version of its content management software by sending us a yummy chocolate PC.

That's the way to get coverage.