Tuning into law

People wandering around the South Bank last weekend would more than likely have had pushed into their hands a superb example of direct marketing by...People wandering around the South Bank last weekend would more than likely have had pushed into their hands a superb example of direct marketing by the London-based law firm, Olan & Co.

Concert and theatre-goers would all have been met by what depending on how much one had imbibed could seem like an enlightening home truth in headline format: You NEED an entertainment lawyer.

Olans flyer goes on to pitch the firms services to singers, musicians, dancers, comedians, artists, publishers, writers, managers, promoters, agents, actors, actresses, athletes, footballers and interestingly boxers.

It points out that in addition to media law, the firm offers expert advice on trademarks, patents, copyright, and commercial leases.

A busy lot.