If Which? is to move from being an independent critic of legal services to set up its own law firm (see [2008] Gazette, 29 May, 1), then it can hardly claim to be 'the brand that conveys... credibility'.
Perhaps it should change its name from 'Which?' to 'Us'. I assume its next step will be to set up a supermarket chain!
Dominic Moss, Personal Injury Practice, Northwich
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