There will be no more talked about law firm this weekend than Hill Dickinson. The firm has attached its name to the new Everton stadium which hosts its first Premier League game on Sunday when the Toffees take on Brighton and Hove Albion.

The multi-million-pound naming rights deal was announced in May to great fanfare as the firm pledged that this would be a game-changer for its national and international profile. Inside and outside the stadium, the HD name is everywhere – even in the tunnel as the players walk out, which makes us wonder if the likes of Erling Haaland and Florian Wirtz will be jotting down the name of a potential legal adviser as they take to the pitch.

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But curiously, there has been an absence of much outward promotion this week ahead of the big day. The firm’s news page has not updated anything about the Everton link since its was first announced and there had been, as of Friday morning, no mention of it on any of the firm’s social media channels.

Far be it for us to tell the marketing bods how to do their job, but we would have thought that the naming of a Premier League football stadium and the prospect of immediately increasing your recognition by millions might be an opportunity to shout about it a little.

Perhaps the firm is waiting until it can attach itself to some success. Monday’s opening weekend defeat at Leeds was an inauspicious start to the season, and Everton have a rotten recent home record against Brighton. Presumably being associated with a losing run was not part of the agreement when the naming rights were sold.

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