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This data results from 25,000 post-matter client responses, collected over two years by nearly 60 firms.

In answer to the question: 'Why did you instruct us?', only 3% said it was because of advertising and only 4% said that price was the major factor. This is real clients talking about their decisions and their experience. The main message was that 50% instructed the firm either because of previous satisfaction or because someone they know recommended the firm. I haven't seen any other survey of similar scale. The research confirms that when firms look after their clients, their clients will look after them.

Perhaps you have reliable data that offers another view?