Report comment

The problem with this sort fo research is:
a) that is compares apples and pears and is pretty meaningless;
b) doesn't tell anyone what they should be doing to change things; and
c) implies that there is a 'market' of a certain size...when firms who are creative and forward -thinking can build their own market...makign the cake bigger rather then relying on getting a larger slice of a cake of fixed size.
.