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Watching the television, I noted one comparison website that invites viewers to say to which hotel, and on which dates, they want to go on holiday and it will find them the cheapest price for the room. It doesn't invite them simply to say in which country they want to holiday and then wait to be given the cheapest price for a holiday there - which probably will be in a run down, no star hotel some ten miles from the beach with a room looking onto the local abattoir and food guaranteed to give you gastro-enteritis. However if potential clients use that approach to find the cheapest law firm to handle their conveyancing, then they are likely to find one which will give them the legal services' equivalent of that cheapest holiday - namely one which is incompetent, careless, located in some far flung corner of the country and providing a service which will be a waking nightmare which fails to give good title and leaves the client pursuing multitudinous complaints and claims against it. But if the potential client says that he/she wants the conveyancing undertaken by a competent local law firm with high client care standards which will deliver the desired outcome promptly, successfully and with minimum stress to the client, no 'comparison' website' is likely to deliver that - because such firms don't post a plethora of different prices for their services across the web!

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