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I recall a chap writing an article like this on the LG a number of years ago. For some reason, I believe his company had the name of an animal in it. Great in theory.

It was similar to what is being attempted above. It will end the same way as the last - failure. Not through lack of service, but through lack of awareness. The advertising costs and internet ad words etc, will make this service prohibitively expensive, and the company will crash.

I agree with many of the comments.

I advocate - 'Just Say No' - to middlemen.