Nick Kehoe
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Facebook - not for the faint-hearted
The subject of Facebook has cropped up quite a lot recently in enquiries I’ve had from law firms.
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Could 8 Out of 10 Cats help market your firm?
I quite like watching the TV comedy show 8 Out of 10 Cats. Not just because of its entertainment value but because of what it highlights about marketing – yes, even the marketing of law firms.
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Could you thrive in the slipstream of big brands?
We’ve yet to see what impact big money brands will have on the legal market but the general consensus seems to be that it won’t be pretty.
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Did ‘no win, no fee’ topple the News of the World
I don’t suppose too many lawyers will be mourning the demise of the News of the World.
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Could Mary Portas help your law firm?
Imagine if your law firm was put to the test by a secret shopper – someone like TV celebrity guru Mary Portas, otherwise known as Mary Queen of Shops.
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Taking advantage of a media circus
When a high-profile television presenter makes an age-discrimination claim against the BBC you can be sure there’ll be a frenzy of media attention.
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Will your brand stand up to the new competition?
The spectre of increased competition in the legal market has prompted wildly different responses from law firms.
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Where the real unfairness lies in our ‘compensation culture’
I came across a court case the other day that throws an interesting light on the unfairness of our ‘compensation culture’. It involved a supermarket customer who tripped over a basket which had been discarded near the checkout counter. She fell and injured her shoulder.
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Unregulated will-writers and building case studies
The Law Society has asked members to inform it of any problems their clients may have experienced with unregulated will-writers.
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Bonanza for lawyers - it’s all in the angle
I came across an article on the Telegraph website the other day which is almost certain to outrage hardworking lawyers – but hey, I’ll force it upon you anyway because once we get over the annoyance, there’s a lot to be learnt from it.
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Free publicity for legal services
Marketing legal services can be difficult and expensive, so wouldn’t it be nice if there was an easy way to get some priceless publicity for free?
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Good timing makes law firm marketing easier
As with so many things in life, timing is vital when it comes to writing law articles as a way of marketing your firm. Good timing can improve your chances of getting your article published in the media and it can help maintain a steady flow of material for your ...
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Try a multifaceted approach to producing law articles
Many firms now provide a legal news service as part of their marketing efforts and as a way of providing extra value for clients. The problem is that while it’s easy to start a service highlighting legal developments, it can be difficult to maintain. After a few months, the enthusiasm ...
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New governments mean new marketing opportunities for law firms
Whatever your political views, there’s no doubt that a new government can provide excellent marketing opportunities for law firms – particularly those firms that like to keep their clients up to date with the latest legal developments.