Accident Line sets up consortiums to target local clients

Accident Line sets up consortiums to target local clients

Accident Line, the Law Society-endorsed personal injury referral scheme, is helping its panel members set up marketing consortiums across the country in a bid to target local consumers with the established national brand name.

The first six-strong network, Accident Line Sussex (ALS), was launched this week by Brighton firms Wynne Baxter, Farrington Webb and Martin Cray, Eastbourne firms Barwells and Cornfield Law, and Bennett Griffin in Worthing.

Accident Line, which provided advice and contacts for the ALS members, is now looking to branch out with the idea, initially focusing on Kent and Hampshire.

Farrington Webb partner Sarah Mynard said she envisaged ALS expanding.

'We will monitor how it goes over the next six months, but we want to get as big as possible,' she said.

Accident Line marketing manager Golda Aheto-Cudjoe said it was not there to tell firms what to do, 'but to show them what can be achieved if they pool their resources together'.

Paula Rohan