Calendar Girls is a new cinema release about a few middle-aged ladies who get their kit off and pose for photos for a calendar to raise money for charity.
The film is set to boost further the careers of a few players of a certain age, such as Helen Mirren - who has appeared nude in a number of films - and Julie Walters.
Charles Moore, the film partner at London firm Olswang, who acted for the film's producers, Harbour Pictures, is obviously hoping some of the magic will rub off.
So in the spirit of the film, he has stripped off his shirt and sent us a photo of himself holding a calendar.
Well done Charles.
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