Is there a more determined marketeer than Diane Benussi? Ms Benussi, head of her own family law firm and president of Birmingham Law Society, has made these pages before on how she brings in male clients by giving lectures on how to keep their affairs secret and avoid divorce - the top three tips are to buy their mistresses the same perfume as their wives, not to buy new types of underwear and not to stand in front of the mirror and ask the wife 'I don't look bad for 45, do I?' She is now banging the drum as part of the local profession's 'Advised in Birmingham' campaign, and recently in the society's newsletter exhorted members never to switch off from new business possibilities, even while on holiday.

'When you go to the beach or the pool, make sure that you put some business cards in your waterproof pocket,' she wrote, 'so that you can hand them out as the day goes on.' You won't be the most popular holidaymaker, perhaps, but in these competitive times, can you afford not to?