How to be noticed:

City firm Lewis Silkin has spent a lot of time with its many advertising clients, judging by the innovative PR for its new Web site (www.lewissilkin.com).

Cut-outs of staff members - which we can confirm can be pleasingly stood up on your PC and then forced to indulge in all sorts of strange goings-on - have been sent out so that, together with the Web site, one can get to know the firm better.

Strangely, all of the men have newspapers in hand (ranging from the Financial Times for the senior partner to London's Metro for the newly qualified - no stereotyping there), but none of the women do.

Presumably they are too busy working to lounge around reading the sports pages.