The Law Society has been voted the strongest brand in the Association & Accreditation (A&A) sector of the Business Superbrands survey for the second year running.

It was also ranked 75th overall out of the top 500 brands across all sectors, up from 118th last year.

The Business Superbrands awards, now in their eighth year, recognise the country’s strongest business-to-business brands. They are judged by a panel of branding experts and more than 1,700 individual business executives.

Brands do not pay or apply to be considered, but are independently selected from thousands of brands across more than 50 sectors.

Law Society chief executive Des Hudson said: ‘It is an honour to be awarded number one, for the second year running, in one of the most highly represented categories in the top 500.’

Stephen Cheliotis, chairman of the expert council and chief executive of the Centre for Brand Analysis, said: ‘I applaud the Law Society for leading the sector again and securing a creditable 75th position in the overall rankings.’

The legal brands after the Law Society in the top-500 overall rankings were: Eversheds (214), Clifford Chance (225), Linklaters (238), Freshfields Bruckhaus Deringer (282), Slaughter and May (286), Allen & Overy (323), Lovells (435) and Simmons & Simmons (477).

Organisations ranked below the Law Society in the A&A sector included the Confederation of British Industry (2), Royal Institute of Chartered Surveyors (3), Royal Institute of British Architects (4), the Institute of Chartered Accountants of England and Wales (5) and the Institute of Directors (7).