On the move

Want to reduce overheads? Want to take law to the people? Then swap your boring, stationary old office for a mobile law firm.

A true one-stop shop, you can prepare your client's litigation and then transport them to court, so long as it's not south of the river.

That, we are assured, is not what is happening here as Newcastle commercial firm Watson Burton begins an advertising campaign on the side of local taxis rather than an office move (although whether this is well-focused advertising for such a commercial firm has to be debatable).

Senior partner Andrew Hoyle (pictured, left, shaking hands with James Lackie of Advercab) said: 'We're a firm on the move, so branding vehicles seemed a good way to promote our name throughout the area.' Marketing partner Allan Henderson is also pictured, looking proud at having come up with this stroke of marketing genius.